Who are we?

Oh hello! Thanks for stopping by. Bake Me Up was created to help take the time and stress out of making wow-worthy cakes. With a little industry knowledge to back us up, some creativity and cleverness (if we do say so ourselves!) and a whole lot of passion, Bake Me Up was born in 2019.
Bake Me Up's founder, Paul Wanis, carefully created the decadent, moist-for-28-days recipes. He designed the bespoke packaging that guarantees the safe arrival of every cake anywhere in Australia. Within a couple of years, we have Bake Me Up in stockists throughout Australia. 
In July 2022, Paul with his partner, Victoria, built a state of the art commercial bakery in Melbourne's South. Now as the masters of our own destiny, we've got big dreams and full hearts. Our purpose is to bring the enjoyment back into creating. We celebrate the seemingly small moments that are actually some of the most memorable and important moments in life. 
Our commitment to quality is unwavering. Your ‘giddy-with-happiness’ level of satisfaction is our number one priority. 
We can't wait to see what you create with Bake Me Up!
Paul Wanis, Founder
"I'm proud of our range of mud cakes and my number one priority is customer satisfaction. If you're ever unhappy with your order, call me and I will do my very best to fix it. If I can't, you'll get your money back, no questions asked! 1300 50 30 40. I'm used to shaking up whichever market I'm in and Bake Me Up will be no different!"